Why most outreach gets no reply
Editors and site owners get dozens of link requests a week. The ones that get answered are short, say clearly what is being asked, and show that the sender looked at the site. The ones that get deleted open with a compliment that could have been sent to anyone, then ask for a link in the third paragraph.
What makes these emails different
- Short. Every template is under 120 words. The tool counts them for you.
- One ask. Each email asks for one thing and ends with a question that can be answered in one line.
- One real detail. The box for something specific from their page is the most important field. Write one honest sentence about what you noticed. Without it, the email is a template.
- Plain wording. No “mutually beneficial”, no “I hope this finds you well”, no talk of dofollow or authority. The check flags these.
Which email to send when
- Broken link replacement works best because you are doing the site owner a favour first. Find the dead link with the Broken Link Finder.
- Resource page suggestions work only if your page is better than what is listed.
- Guest post pitches need a headline, not a request for permission to write something.
- Link exchanges work between sites of similar size on the same subject. Offer a fair trade and name both pages.
- Follow-ups go out once, about a week after the first email.
Before you hit send
- Find a named person. Their first name is worth more than any subject line.
- Check that they accept this kind of link. Find prospects with the Link Prospecting Queries tool.
- Read your email once out loud. If any sentence sounds like a sales page, cut it.
- Do not send the same wording to a hundred people in an hour. Mailboxes notice.
What it cannot do
We do not send anything. The email opens in your own mail program or is copied to your clipboard, and what you type here stays in your browser. The templates give you a good start, but only you know what you noticed on their page, and that is the part that earns a reply.