Buyer Rules
You agree to these when you send an offer to buy a placement, swap links or join a pool.
1. Offer for your own site
- The link is for a site you have added and verified on your account. You can't send an offer for a site you don't control or to a site of your own.
- Your site must be active and meet what the seller asks for (Domain Rating, traffic, niche) — the offer form shows each check.
- You can have up to 10 open offers at once, and one open offer per pair of sites.
2. A clear brief and a fair price
- For each category say where the link should point (a page on your site) and the anchor text. Reviews need the product information and access details.
- The price is the seller's listing price for the categories you choose, after their discount. You can't set your own price. An offer total must be between $10 and $50,000.
- You can't cancel an offer for the first hour after sending it; after that you can cancel it while it is still waiting for the seller.
3. Pay the seller directly
- Once the seller accepts you'll see their payout details. Pay them yourself by that method — wire, PayPal, USDT (Tron or Ethereum) or bank transfer — for the full amount of the offer.
- Backlink Market doesn't hold or move the money and can't see it. Mark the payment as sent only after you've sent it.
- Not sending the payment in time counts as a violation and adds 1 penalty point to your account.
4. We check the delivery, not you
- When the seller says the link is placed, we open their page ourselves and check every ordered link: it must be there, dofollow and use the agreed anchor. You don't verify anything — you're told when it's live.
- If the check fails the seller sees exactly what's missing and the offer stays open until it's fixed or the 72 hours run out.
- After that the links are re-read regularly. If one disappears, the seller has 7 days to restore it before it counts against them.
5. Exchange and ABC pools
- Nothing is paid. You place a link on your own site for the site you're swapping with (or the next site in the pool) within 72 hours, and you verify the link you receive.
- Leaving your side undone — placing nothing, or only your half of a swap — is a violation. 3 points in a month suspends the account for 90 days.
6. What you can't buy or send
- No links from your site to malware, phishing or illegal content, and no casino, CBD or adult targets unless the seller's listing accepts them.
- Don't use the marketplace to send spam, run link schemes that harm the seller's site or misuse a seller's payout details.
Also read the Seller Rules. These rules describe how the marketplace works today and can change; the version on this page is the current one.